Hong Leong Bank Vietnam launches new digital banking platform, which allows you to have more ‘me-time’

Vietnamese consumers can now enjoy true convenience with the next generation, customer-centric digital banking from Malaysia-based Hong Leong Bank Vietnam (HLBVN) via its HLB Connect App. Customers will be able to use the Bank’s financial services seamlessly, with fee-free transactions and shop for lifestyle vouchers 24/7, wherever and whenever you want, allowing you to have more ‘me-time’ – more time for yourself.

Domenic Fuda, Group Managing Director and Chief Executive Officer of Hong Leong Bank said the Bank has been steadily growing its presence in the Vietnam market for the past decade and is now seizing the right opportunity to offer Vietnamese consumers an innovative new digital banking experience.

“There is no doubt that Vietnam is a market primed for digital and mobile bank offerings as there are only 45 million personal bank accounts out of population of 96 million(1) which are mostly concentrated in the urban areas. On the other hand, there are around 120(2) million mobile phone subscriptions, with extensive telecoms network coverage nationwide. Coupled with our understanding that time and convenience are the most treasured commodities in a fast-paced and on-demand consumer mentality, HLB Connect has the power to enable both greater financial inclusion and access to e-commerce to more Vietnamese consumers on a single platform.”

“Our Bank has over 110 years of strong heritage of entrepreneurship and innovation in Malaysia and we have been expanding our growth in Asia, including Vietnam and we can only do so successfully if we are able to be the enabler of convenience, the provider of trust and peace-of-mind and to empower Vietnamese consumers to take full advantage of the booming digital economy by constantly focusing on their needs as the centre of everything we do,” said Fuda.

“HLB Connect was designed with the help of Vietnamese consumers who not only shared valuable insights on what they felt was lacking with the current digital banking offerings, they also gave input on the UI/UX (User Interface Design/User Experience Design) to make HLB Connect as easy as possible to use and navigate” said Duong Duc Hung, CEO of HLBVN.

“As the fastest booming economy in ASEAN for past two years, driven by the exponential growth in its digital economy, impressive high internet penetration and increasingly mobile-first consumers, Vietnam is a hotbed for digital banking and mobile wallet offerings. It is this competitive space that has challenged our Bank to un-bank not only the traditional banking experience but also to increase digital and mobile banking offerings by launching Vietnam’s next generation digital bank, designed by the Vietnamese consumers themselves who want to have easy and personalized digital banking experience that is connected to all aspects of their lifestyle – one where they can easily sign-up with no hassle, is free of transaction fees and enables them to do their banking and purchase lifestyle related products at the same time,” Hung added.

You can start enjoying the next generation of HLBVN’s digital bank experience via HLB Connect with just 2 simple steps – simply download the HLB Connect app from iOS App Store or Google Playstore and you will receive a virtual Visa Prepaid Card, with a maximum deposit limit of 5MVND.

If you need a more comprehensive account that can do even more, you can upgrade to a savings account seamlessly on the app, without you ever stepping into a Bank branch. You will even receive your Visa Debit Card delivered to you at your location of choice. That’s not all – you will also enjoy the ability to open Fixed Deposits on the app and fee-free banking for normal and instant transfers as well as for local ATM withdrawals.

Information Box:

You can start enjoying the next generation of HLBVN’s digital bank experience via HLB Connect with just 2 simple steps – simply download the HLB Connect app from iOS App Store or Google Playstore and you will receive a virtual Visa Prepaid Card, with a maximum deposit limit of 5MVND at: http://bit.ly/nganhangsohlbconnect

Hong Leong Bank Vietnam – a subsidiary of Hong Leong Bank Berhad based in Malaysia, is one of the first Southeast Asian banks to be granted a license to operate as a wholly-owned foreign commercial bank, bringing more than 110 years of regional banking heritage to Vietnam. Hong Leong Bank Vietnam has expanded its network to Ho Chi Minh City, Hanoi and Binh Duong Province. With recent connection to over 16,000 ATMs and 100,000 POS terminals nationwide, the bank has brought convenience to customers to an exciting new level. More information can be found at: www.hlbank.com.vn